Monthly Archives: June 2017

diamonddog AB-testing Gain Valuable Customer Insights with A/B Testing

Utilize A/B Testing to Achieve the Ultimate ROI on Marketing Campaigns Did you know most companies spend on average $92 to attract a visitor to their site, but only $1 to convert him/her from a visitor to a customer?  In order to convert more visitors into customers, it is important to gain insight into their behavior, preferences and wants.  This is where A/B testing comes into play.  A/B testing (also known as split testing or bucket testing) is a method used to find the best promotional and marketing strategies for your business.......

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diamonddog product-launch-photo Generate Results with Your Next Product Launch

Perfecting the Product Launch Approximately 40 percent of new products launched into the market today do not meet the commercial objectives of the business unit; therefore, categorizing them as failures.  These product failures can be attributed to a variety of causes ranging from incorrect pricing and targeting the wrong market to prolonged product delays and misunderstanding customers’ wants and needs.  However, almost a quarter of product failures are attributed to marketing issues, making a successful product launch very critical. Introducing a product into the marketplace is a mixture of art and science. ......

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diamonddog millennials Looking to Attract More Millennial Customers?

Marketing Strategies Imperative for Growing Your Millennial Customer Base The Millennial generation can be defined in many ways.  They are people born between the early 1980s and 2000.  They represent nearly one-fourth of the total U.S. population at 80 million strong.  They have a cumulative annual buying power of $200 billion.  No matter how you define this young consumer group, one thing is certain, it is imperative that your business tap into it.  However, gaining the attention of this lucrative population may require a bit of a strategic marketing shift. Below are......

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diamonddog blogging Five Reasons Blogging is an Essential Sales Tool for Your Business

Connect with Customers and Grow Your Business with Blogging The terms “blog” or “blogging” are very  popular these days.  But what really is the purpose of a blog, and how can it help increase sales for your business? Blogging can be the modern day equivalent of journaling.  It is a way for companies to offer advice or an individual perspective as a subject matter expert.  Customers are searching the internet and reading blogs as a way to find information that serves their own best interest. But how can blogging help your business? Establishes......

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