Is a Mobile App in Your Future?
The Positive Impact of a Mobile App
Everything seems to be going mobile. There is a mobile app for just about any type of business or task nowadays. With a mobile app, people can easily order food, compare prices, bank, request a ride and much, much more.
By 2020 it is projected the mobile app market will be $189 billion, representing 270 percent growth. Currently, 95 percent of the U.S. population owns a cell phone and 81 percent of these devices are smart phones. On average Americans spend over four hours per day on their mobile devices with nearly three-quarters of these users checking it at least one time per hour. In fact, nowadays Americans spend more time looking at their mobile phones than watching television. According to recent analysis, almost 90 percent of this mobile phone time is attributed to app usage. Whether your company is a small business or a large corporation, a mobile app is a necessary tool for many reasons. Below are a few of the many benefits a mobile application can provide:
- Build a More Powerful Brand
To access an app on a cell phone, users have to click on an icon, which is usually a company’s logo. This logo can be likened to a mini billboard or a refrigerator magnate that keeps your company visible and top of mind to users. Thanks to regular interaction with an app, you are fostering trust with your customers. This increased level of trust often results in a deeper commitment to your company’s brand.
- Improve Customer Loyalty
Everyday customers are bombarded by a variety of different advertising mediums, from magazine ads and coupons to websites and social media ads. A mobile app is not only one more way to gain attention among all the “noise” in the market, but it also helps to ensure a more dedicated customer by offering loyalty programs and other perks. For example, Walgreens provides customers an app that enables them to refill prescriptions, monitor their orders, pay, and earn and redeem awards in the Balance Rewards program. Walgreens’ mobile app reinforces the brand as a lifestyle enhancement while keeping the company top of mind to its customers.
- Boost Your Bottom Line
Of course, if you are going to invest in an app it is critical that it results in an increase in profits. As customer satisfaction increases, sales typically improve as well. If you launch an app in addition to your responsive website, you will most likely boost sales while enhancing the customer experience.