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diamonddog millennials Looking to Attract More Millennial Customers?

Marketing Strategies Imperative for Growing Your Millennial Customer Base The Millennial generation can be defined in many ways.  They are people born between the early 1980s and 2000.  They represent nearly one-fourth of the total U.S. population at 80 million strong.  They have a cumulative annual buying power of $200 billion.  No matter how you define this young consumer group, one thing is certain, it is imperative that your business tap into it.  However, gaining the attention of this lucrative population may require a bit of a strategic marketing shift. Below are......

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diamonddog blogging Five Reasons Blogging is an Essential Sales Tool for Your Business

Connect with Customers and Grow Your Business with Blogging The terms “blog” or “blogging” are very  popular these days.  But what really is the purpose of a blog, and how can it help increase sales for your business? Blogging can be the modern day equivalent of journaling.  It is a way for companies to offer advice or an individual perspective as a subject matter expert.  Customers are searching the internet and reading blogs as a way to find information that serves their own best interest. But how can blogging help your business? Establishes......

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diamonddog infographic Why Infographics are Still Powerful

Infographics are Key to an Effective Content Marketing Strategy Since the year 2000 infographics have been exploding across the internet as a marketing tool.  However, some marketers today question the relevancy of infographics. If created properly, an infographic still can stand out and be a key element of your company’s content marketing strategy.  In the Content Marketing Institute’s 2017 Content Marketing Playbook it is listed as a winning tactic.  According to their 2016 study, the B2B content marketing effectiveness rating for infographics rose more in one year than any other tactic.  It jumped......

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diamonddog mail-postcards-ticket-6100 Printed Materials are NOT Obsolete

Millennials to Baby Boomers are Enjoying Printed Marketing Materials The Millennial and Baby Boomer generations comprise almost 48% of the U.S. population, with over 75 million plus Millennials, and Baby Boomers just shy of the 75 million mark. These two powerful generations seem very different, and companies often market to them in polar opposite ways. Since Millennials are the first generation to grow up with technology, it is often thought that they ignore printed materials and only look to social media and online advertising. They do not read direct mail pieces or......

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diamonddog enewsletter-image Make Your E-Newsletter an Invaluable Marketing Tool

Connect with Customers and Increase Sales with an E-Newsletter The popularity of e-newsletters is on an upswing. Even with social media sites like Facebook and Twitter, email is still the most used online communication channel. According to ExactTarget 71 percent of consumers favor email as their first online click of the day. That first click may be to your e-newsletter. An e-newsletter is a cost-effective way to  disseminate your latest information and/or thought leadership articles to your current as well as potential customers. However, you may think creating an e-newsletter is a......

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diamonddog social-media-1 Want to Improve Your Social Media Presence?

A Few Tips to Help You Get the Most out of Your Social Media Efforts There are over 50 million business pages on Facebook, 284 million Twitter accounts, over 600 million users on Instagram, and 50 percent of B2B buyers use LinkedIn when making a purchasing decision.  Sounds like these sites provide a plethora of new opportunities!  However, many social media users have not found this to be the reality. Not every type of business should have a presence on every social media site.  B2C businesses may be more active on Pinterest,......

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diamonddog case-study Case Study:  Are You Up for a Good Story?

A Case Study is an Effective Tool to Make Your Company Shine A case study is a real-life example of how a customer’s business benefited from using a product and/or service.  This story can be told via a written document or a video.  Case studies are a great way to demonstrate the success experienced thanks to your company.  And who doesn’t want similar success for their business? What Should You Cover in a Case Study? Making case studies engaging and informative without being too sales focused can be a tricky task to......

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