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diamonddog enewsletter-image Make Your E-Newsletter an Invaluable Marketing Tool

Connect with Customers and Increase Sales with an E-Newsletter The popularity of e-newsletters is on an upswing. Even with social media sites like Facebook and Twitter, email is still the most used online communication channel. According to ExactTarget 71 percent of consumers favor email as their first online click of the day. That first click may be to your e-newsletter. An e-newsletter is a cost-effective way to  disseminate your latest information and/or thought leadership articles to your current as well as potential customers. However, you may think creating an e-newsletter is a......

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diamonddog social-media-1 Want to Improve Your Social Media Presence?

A Few Tips to Help You Get the Most out of Your Social Media Efforts There are over 50 million business pages on Facebook, 284 million Twitter accounts, over 600 million users on Instagram, and 50 percent of B2B buyers use LinkedIn when making a purchasing decision.  Sounds like these sites provide a plethora of new opportunities!  However, many social media users have not found this to be the reality. Not every type of business should have a presence on every social media site.  B2C businesses may be more active on Pinterest,......

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