Exploring AI Opportunities and Challenges in Healthcare Marketing  Artificial intelligence (AI) is no longer an emerging technology, but a key strategic initiative being adopted by healthcare organizations. According to McKinsey’s 2025 research, half of healthcare leaders surveyed reported that their organization had implemented generative AI (GenAI).  While AI adoption may be accelerating, it is critical to avoid certain pitfalls. When implementing this technology, healthcare requires a higher level of scrutiny. AI adoption in healthcare cannot simply follow the playbook used by other industries.   Perhaps the biggest misconception about AI adoption is that......

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