Blog


diamonddog Man-in-his-vegetable-store The Key to Business Success:  Selecting the Right Target Market

Don’t Waste Marketing Resources, Be Spot-On with Your Target Market Often times when I teach a workshop, I ask the question, “Who is your target market?”  More than once I have received the answer, “everybody”.  Business owners like to believe that everyone in the world will buy their product or service.  However, this is not the case, which can result in using valuable marketing resources to pursue the wrong customers.  In order to increase sales, it is critical to understand your target market and determine the most effective ways to reach it.......

Continue Reading


diamonddog Team-analyzing-graph A Few of my Favorite FREE Marketing Tools

Marketing Tools to Make You a Smart Marketer When I started writing this blog, the first thing that came to mind was the song, “My Favorite Things,” that Julie Andrews sang in the movie, The Sound of Music.  I know I am dating myself for a few of my readers.  However, the marketing tools I am going to explore with you are a few of my favorite things that I have used consistently over the last several years.  All these tools have paid versions.  However, they also offer free versions, which are......

Continue Reading


diamonddog happy-mature-man When is the Perfect Time to Send an Email Campaign?

Learn How Timing Matters for an Effective Email Campaign An email campaign may seem to be an outdated form of marketing to you.  On the contrary, even in 2022 it is still one of the most effective tools in any marketing team’s plan.  It can lead to new lifelong customers and help to grow your bottom line.  B2B marketers as well as B2C industries still embrace email marketing.  Fifty-nine percent of B2B marketers claim email is their most effective revenue generation channel.  Email campaigns boast a 3,800 percent ROI, which make them......

Continue Reading


diamonddog hands-typing-on-mcbook-air A Content Calendar Can Help You Make the Most of your Marketing Efforts

Experience Organization and Many Other Benefits with a Content Calendar You have many great content marketing ideas that you would like to execute.  However, it is critical that you carefully plan out your marketing efforts to guarantee that you make the most of your time and budget when creating every piece of content.  A content calendar, which is often called an editorial calendar, will help you do just that.  This written schedule details out not only when or where you plan to publish upcoming content, but also includes other valuable information to......

Continue Reading


diamonddog officemates-looking-at-records Nine Questions to Guide You to an Effective Content Marketing Strategy

A Content Marketing Strategy is Key to Business Success A content marketing strategy is a plan for building an audience by publishing, maintaining, and distributing frequent and consistent content that educates, entertains, and/or inspires.  With a strategy, the content you produce will turn strangers into frequent website visitors.  Ultimately, these visitors will more likely become customers. We have all heard repeatedly that “content is king”, and those companies that have a content marketing strategy are more likely to be successful.  However, not all companies have a documented strategy.  In fact, just 43......

Continue Reading


diamonddog girl-on-laptop An Advertorial is Perfect for Growing Your Business

Gain Visibility While Educating Your Customers Have you ever read an interesting article to only discover that it is an advertorial instead? An advertorial is a cross between an advertisement and editorial content; therefore, the name advertorial. A company sponsors, pays for and often writes it or hires an agency to produce the content. An advertorial can be published in print publications and in digital media. Its goal is to inform prospects about a company’s product while also providing educational content. The words, sponsored content or advertorial, are posted either at the......

Continue Reading


diamonddog Man-with-megaphone-yelling How to Ensure PR Coverage in a Digital World

Bolster Online Publicity for Your Company Receiving PR coverage is a big plus for any business.  Publicity can provide many benefits, such as establish you as an industry expert, increase brand visibility, or spread the word about a new product/service.  However, receiving media coverage in today’s digital world requires careful preparation and content creation. PR Coverage Tips Today’s online world is saturated with information.  Capturing the attention of writers is not easy.  They are busy people, receiving almost 38,000 emails per year while other workers on average only receive 12,000 emails annually.......

Continue Reading


diamonddog Coroporate-man-smiling-while-holding-eyeglasses Bring in the Right Talent with a Fractional CMO

Outsource Marketing Leadership for Long Term Business Success The word, fractional, has been gaining momentum in today’s business world.  Investors can purchase fractions of stock or real estate.  And, now it is becoming increasingly popular for businesses to hire a fractional executive such as a CMO or chief marketing officer.  Savvy business owners realize that a fractional CMO can fulfill a variety of roles at a cost that fits in a company’s current budget. Portrait of a Fractional CMO A fractional CMO is a marketing executive hired to establish or lead your......

Continue Reading


diamonddog sticky-notes-with-texts-1 Want to Stand Out? Try Reputation Marketing

Impact Your Brand with Reputation Marketing Your brand is one of your company’s most valuable assets.  However, it can be tarnished very easily, especially in today’s digital review world.  In fact, only 13 percent of consumers will consider doing business with a company that has an online rating of one or two stars.  To combat such public negativity and to build a positive image, reputation marketing has increasingly become the answer. Understanding Reputation Marketing Reputation marketing is a strategy that your company can use to better understand what is being said about......

Continue Reading


diamonddog funnel2 Boosting Your Bottom Line with Digital Marketing

Best Practices to Grow Your Online Presence Digital marketing has gained ground over the last several years.  In fact, nine out of 10 B2B buyers stated that online content has had a moderate to major effect on purchasing decisions. With the advent of COVID-19, your company’s digital presence is more important than ever.  Just like 9/11 ushered in a “new normal” so will COVID-19.  These different practices will affect many aspects of business including marketing.  Now is the best time to review your online marketing to determine if a refresh is necessary.......

Continue Reading