JMA Wireless, a leading global manufacturer of wireless communications equipment, had a small marketing department, but the company needed more bench strength in order to market consistently. The company was not in a position to hire additional marketers. Instead the diamonddog Marketing team was brought in to augment its marketing efforts.
As an extension of the JMA Wireless marketing department, the diamonddog team was responsible for all collateral creation, and analyst and press activities. During the four plus years working together, the diamonddog team ensured a consistent marketing presence with collateral ranging from solution briefs and advertorials to more complex pieces such as white papers and case studies.
While the diamonddog team led analyst activities, JMA Wireless became well-known with top tier analyst firms such as Gartner, ABI Research, Frost & Sullilvan and many others around the globle. Often analysts proactively reached out to diamonddog Marketing, looking for the latest developments with JMA Wireless.
The level of press activity increased tremendously due to the relationships diamonddog Marketing built with major telecom, vertical market and mainstream publications. Over 100 press releases and numerous articles were written. In addtion, media coverage at events was improved. Several executive interviews always occurred during a trade show, leading not only to excellent coverage, but also to many new long lasting relationships with key media outlets.
The combination of numerous marketing efforts elevated the company’s brand visibility and helped to make it the fastest growing DAS (distributed antenna system) manufacturer in the industry. JMA Wireless experienced annual double-digit sales growth repeatedly.
Below are a variety of collateral examples that helped to make JMA Wireless an industry leader. If you are looking to elevate your company’s presence, please contact us. Our team would be delighted to add a little bench strength to your marketing department too.