Don’t Waste Marketing Resources, Be Spot-On with Your Target Market Often times when I teach a workshop, I ask the question, “Who is your target market?” More than once I...
Marketing Tools to Make You a Smart Marketer When I started writing this blog, the first thing that came to mind was the song, “My Favorite Things,” that Julie Andrews...
Learn How Timing Matters for an Effective Email Campaign An email campaign may seem to be an outdated form of marketing to you. On the contrary, even in 2022 it...
Experience Organization and Many Other Benefits with a Content Calendar You have many great content marketing ideas that you would like to execute. However, it is critical that you carefully...
A Content Marketing Strategy is Key to Business Success A content marketing strategy is a plan for building an audience by publishing, maintaining, and distributing frequent and consistent content that...
Gain Visibility While Educating Your Customers Have you ever read an interesting article to only discover that it is an advertorial instead? An advertorial is a cross between an advertisement...
Bolster Online Publicity for Your Company Receiving PR coverage is a big plus for any business. Publicity can provide many benefits, such as establish you as an industry expert, increase...
Outsource Marketing Leadership for Long Term Business Success The word, fractional, has been gaining momentum in today’s business world. Investors can purchase fractions of stock or real estate. And, now...
Impact Your Brand with Reputation Marketing Your brand is one of your company’s most valuable assets. However, it can be tarnished very easily, especially in today’s digital review world. In...
Best Practices to Grow Your Online Presence Digital marketing has gained ground over the last several years. In fact, nine out of 10 B2B buyers stated that online content has...