Best Practices to Grow Your Online Presence Digital marketing has gained ground over the last several years. In fact, nine out of 10 B2B buyers stated that online content has...
A Podcast can Usher in a World of Opportunity A podcast is a set of digital audio files that may also be accompanied by video. It is available on the...
Discover the Value of QR Codes QR codes have been in existence since 1994 yet their value is still being questioned today. Recently, our team designed a client’s direct mail...
Seven Best Practices to Boost Your Conversion Rate A landing page is a website page that has been designed for a specific marketing campaign. Its purpose is to receive and...
A Step-by-Step Guide to Take the Fear out of Your Next Content Audit When you hear the word “audit” you probably associate it with adjectives such as scary, time-consuming, and...
Secure Your Industry Leader Spot with Useful Content Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content that attracts and...
White Papers – Still an Effective Marketing Tool With all the marketing buzz about topics such as artificial intelligence (AI), chatbots, micro influences and mobile video, you may be wondering...
Defining the Buyer’s Journey According to HubSpot, the buyer’s journey is the active process buyers go through to become aware of, evaluate, and purchase a new product or service. This process...
Time to Evolve to Opti-Channel Marketing The world of marketing is changing constantly. Historically, CMOs focused on areas such as creative strategy and branding, but as the landscape continues to...
Time to Retool the Marketing Mix One of the key learnings from an introduction to marketing class is the four P’s – product, place, price and promotion. Marketing professor and...