Exploring AI Opportunities and Challenges in Healthcare Marketing Artificial intelligence (AI) is no longer an emerging technology, but a key strategic initiative being adopted by healthcare organizations. According to McKinsey’s...
Fundamentals to Consider when Creating a Logo that Best Fits Your Brand The diamonddog team has designed its fair share of client logos over the last ten years. We often...
Use Google Ranking Factors to Increase Visibility for Your Business Every business wants its website to appear on the first page of search. Only .63 person of people click through...
Seven Easy Steps for Producing High-Converting Content You have probably heard the phrase, “content is king.” However, when I present my content marketing workshop, I tell attendees that quality content...
Get the Latest News on What Matters Most with Google Alerts Google offers an awesome library of free online tools, such as Google Analytics, Gmail, Google Docs, Google Alerts, and...
Don’t Waste Marketing Resources, Be Spot-On with Your Target Market Often times when I teach a workshop, I ask the question, “Who is your target market?” More than once I...
Marketing Tools to Make You a Smart Marketer When I started writing this blog, the first thing that came to mind was the song, “My Favorite Things,” that Julie Andrews...
Learn How Timing Matters for an Effective Email Campaign An email campaign may seem to be an outdated form of marketing to you. On the contrary, even in 2022 it...
Experience Organization and Many Other Benefits with a Content Calendar You have many great content marketing ideas that you would like to execute. However, it is critical that you carefully...
A Content Marketing Strategy is Key to Business Success A content marketing strategy is a plan for building an audience by publishing, maintaining, and distributing frequent and consistent content that...