QR Code Benefits that Will Make You a Fan
Discover the Value of QR Codes
QR codes have been in existence since 1994 yet their value is still being questioned today. Recently, our team designed a client’s direct mail piece, which included a QR code. When we told him that we planned to include a QR code, he asked, “Do people still use them?” Our answer was a resounding yes! In fact, the QR code market is experiencing tremendous growth. According to Juniper Research, by 2022, 5.3 billion QR code coupons will be redeemed by smartphones and one billion smartphones will access QR codes.
The Rise of QR Codes
A QR code is a scannable 2D bar code, which provides a great way to access information using a smartphone. When they were first invented by the Denso Wave Company, QR codes were used for tracking items in the manufacturing process, similar to how RFID (radio-frequency identification) tags are used today.
In 2011, Macy’s and Best Buy implemented QR codes. However, without mass smartphone adoption and fast internet speeds, they did not become widespread.
Then in 2017, Apple introduced the iOS 11 update, which added an integrated QR code scanning capability in its camera.Recent Android smartphones also have made it possible to scan a QR code without downloading a QR code scanning mobile application first. Also, common apps such as SnapChat, Pinterest, and WeChat include a QR code reader. These improvements, along with the widespread adoption of smartphones and high-speed internet, have now made QR codes ubiquitous.
QR Code Use Cases
QR codes can be used for multiple purposes. Below are a few of the more common QR code use cases.
1. Showcase Video
The use of video has been increasing dramatically. In fact,75 million people in the U.S. watch it every day. Video is much more effective than the written word. Those watching video retain 95 percent of the core message while readers only recall 10 percent. With just a simple scan of a QR code, viewers can enjoy a product demo, tutorial, webinar or video ad.QR codes are excellent mediums that marketers can use to show off their latest video assets.
2. Direct to a Unique Landing Page
A QR code is an excellent way to direct users to a specific landing page, which is visible for a finite period of time. Landing pages are created to support a specific call-to-action (CTA), such as buying a product or service, making a charitable contribution or signing up for an event. A QR code can help to further share this valuable content.
3. Call a Business
Instead of dialing a phone number, customers can quickly scan a QR code to connect with a business. It can call the main business number or direct users to a specific department, such as customer service or technical support.
4. Add an Event to a Calendar
People are very busy nowadays with in person and online events. By scanning a QR code, an event can be easily added to an attendee’s preferred calendar app, ensuring all the details are readily available.
5. Share Contact Information
Shortly after the introduction of the QR code, the vCard came into existence. Just like a vCard, you can share your contact information with a vCard QR code. However, a vCard QR code is dynamic. As a person’s contact information changes, the vCard QR code will adapt to represent the most current details.
6. Provide Admission to an Event
Several entertainment companies use QR codes to authenticate ticket holders to happenings such as concerts, movies, sports events and more. By using QR codes, the admission process is simpler. Also, it is another mechanism to provide event updates to users.
Make Sure Your QR Code is Effective
Now that you have learned a bit more about QR codes and their many uses, you may want to try using one in your next marketing campaign. However, before you do, below are five best practices you should take into consideration first.
1. Use Short URLs
If you plan to use a QR code to direct your user to a landing page, it is best to keep it short. With a shorter URL, there will be less likelihood of a cross-link error.
2. Include Instructions
Not all smartphone owners know how to scan a QR code. It is key to add one to two sentences of simple instructions.
3. State the Purpose
Not only are instructions essential, but you should tell your user what to expect from scanning the QR code. For example, it may take the user to your website or to a special offer.
4. Integrate with Traditional Marketing Elements
A QR code can be an integral component of an integrated marketing campaign. It should not only be used with digital marketing elements, but also be included on traditional pieces. For example, a QR code can be printed on a direct mail piece. Once the user scans it with his smartphone, it will take him to the company’s website for further information.
5. Ensure Your Website is Mobile Ready
In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones. With consumers being on the go so much nowadays, it is critical that your website is mobile ready. A good mobile web experience is also important for QR codes. Whether you are directing your user to your website or to a specific landing page, it needs to be mobile ready.
Planning to Add a QR Code to Your Next Marketing Campaign?
The use of QR codes is definitely on the rise. If you plan to use them, make sure they are a part of your overall marketing strategy. A QR code can be a great addition to a digital or a traditional marketing component of a campaign.
If you need assistance with incorporating QR codes into your next marketing campaign, we are here to help. Contact us at firstname.lastname@example.org or 847-269-1422.
January 24, 2021
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