Whether your company is a start-up, mid-size business or a member of the Fortune
500, it is critical that you have a core messaging document. Consistent and effective
messaging is one of the most important marketing components a company will possess
yet it is also one of the most challenging to create. However, it is important that every
employee is “on message” when representing your company at a trade show, briefing
an analyst, attending a client meeting, producing collateral, or engaging in a myriad of
other marketing related activities....