Whether your company is a start-up, mid-size business or a member of the Fortune 500, it is critical that you have a core messaging document. Consistent and effective messaging is one of the most important marketing components a company will possess yet it is also one of the most challenging to create. However, it is important that every employee is “on message” when representing your company at a trade show, briefing an analyst, attending a client meeting, producing collateral, or engaging in a myriad of other marketing related activities....

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