Marketing Plan


diamonddog man-two-hand-approve How to Guarantee Your Content Audit is a Screaming Success

A Step-by-Step Guide to Take the Fear out of Your Next Content Audit When you hear the word “audit” you probably associate it with adjectives such as scary, time-consuming, and complex. A content audit is no exception. However, instead of classifying it as a dreaded activity, you should view it as an opportunity.  It can yield some eye-opening results as demonstrated by Microsoft. This powerhouse company conducted a content audit and discovered that its website had 10 million pages of content, but three million pages had never been visited. By removing the......

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diamonddog Four-Ps-sm-1 Changing up the Four Marketing P’s

Time to Retool the Marketing Mix One of the key learnings from an introduction to marketing class is the four P’s – product, place, price and promotion.  Marketing professor and author, E. Jerome McCarthy, first introduced the four P’s marketing mix in his 1960 book, Basic Marketing: A Managerial Approach.  These elements are still key to any marketing strategy today, but they are especially relevant for the marketing of consumer goods.  However, according to thought leaders, Richard Ettenson, Eduardo Conrado and Jonathan Knowles, the four P’s can restrict B2B marketers; therefore, they reinterpreted......

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diamonddog Fotolia_6609443_Subscription_XL Marketing is Always Important – Good or Bad Economic Times

Smart Marketers Have the Future in Mind For many, the U.S. economy is humming along. The unemployment rate is 3.7 percent, the lowest in almost 50 years. Manufacturing is returning to the states and is forecasted to increase faster than the general economy. Home healthcare is the fastest growing sector, projected to add 425,000 new jobs by 2026. With this type of rosy economy, businesses may become over-confident and over-optimistic, often forgetting about the bad times. One of the biggest mistakes companies make during a good economy is reducing their marketing efforts......

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diamonddog adult-american-analyzing-1059111 Is Your Team on Message?

Whether your company is a start-up, mid-size business or a member of the Fortune 500, it is critical that you have a core messaging document. Consistent and effective messaging is one of the most important marketing components a company will possess yet it is also one of the most challenging to create. However, it is important that every employee is “on message” when representing your company at a trade show, briefing an analyst, attending a client meeting, producing collateral, or engaging in a myriad of other marketing related activities....

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diamonddog Young-People-Meeting-adobe How to Fulfill Your Marketing Requirements

Exploring the Pros and Cons of Outsourcing vs. In-House Marketing Every business needs marketing.  Without it, growth is evasive.  However, exactly how you fulfill that need varies.  With the unemployment rate reaching historically low levels, hiring new talented marketing personnel may not be so easy.  Recently, a potential client told us that he plans to hire a marketing manager who is going to be responsible for their website, content creation, graphics, social media management, strategic direction, events, and the list continued.  My colleague told him “Let me know when you find that......

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diamonddog llllllll Event Security is Paramount for Protecting Your Brand

Security Must be Part of the Event Planning Process Event security and brand protection may seem like opposite concerns for marketers, but the two are very closely related in today’s world.  Your big event is about to kick-off.  You and your team have been planning diligently for months, maybe even years for this moment.  Everything is ready, from the catering and the presentations to the security plan, correct?  In today’s world it is crucial that security is included early in the event management process.  A security issue can be a nightmare for......

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diamonddog Marketing-PLan 2018 is Fast Approaching. Is Your Marketing Plan Ready?

Why You Should Start Planning for 2018 Today 2018 is less than three months away. That means it is now the time to be thinking about your marketing strategy for the new year. When done well, a marketing plan serves as a great road map to increase sales and overall company success. Here are a few points to consider as you create your 2018 marketing plan: Set Clear Goals Establishing clear goals will allow you to track and measure the success of your marketing plan. Goals should be tied to a defined......

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