Sales & Marketing


diamonddog Man-with-megaphone-yelling How to Ensure PR Coverage in a Digital World

Bolster Online Publicity for Your Company Receiving PR coverage is a big plus for any business.  Publicity can provide many benefits, such as establish you as an industry expert, increase brand visibility, or spread the word about a new product/service.  However, receiving media coverage in today’s digital world requires careful preparation and content creation. PR Coverage Tips Today’s online world is saturated with information.  Capturing the attention of writers is not easy.  They are busy people, receiving almost 38,000 emails per year while other workers on average only receive 12,000 emails annually.......

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diamonddog Coroporate-man-smiling-while-holding-eyeglasses Bring in the Right Talent with a Fractional CMO

Outsource Marketing Leadership for Long Term Business Success The word, fractional, has been gaining momentum in today’s business world.  Investors can purchase fractions of stock or real estate.  And, now it is becoming increasingly popular for businesses to hire a fractional executive such as a CMO or chief marketing officer.  Savvy business owners realize that a fractional CMO can fulfill a variety of roles at a cost that fits in a company’s current budget. Portrait of a Fractional CMO A fractional CMO is a marketing executive hired to establish or lead your......

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diamonddog sticky-notes-with-texts-1 Want to Stand Out? Try Reputation Marketing

Impact Your Brand with Reputation Marketing Your brand is one of your company’s most valuable assets.  However, it can be tarnished very easily, especially in today’s digital review world.  In fact, only 13 percent of consumers will consider doing business with a company that has an online rating of one or two stars.  To combat such public negativity and to build a positive image, reputation marketing has increasingly become the answer. Understanding Reputation Marketing Reputation marketing is a strategy that your company can use to better understand what is being said about......

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diamonddog funnel2 Boosting Your Bottom Line with Digital Marketing

Best Practices to Grow Your Online Presence Digital marketing has gained ground over the last several years.  In fact, nine out of 10 B2B buyers stated that online content has had a moderate to major effect on purchasing decisions. With the advent of COVID-19, your company’s digital presence is more important than ever.  Just like 9/11 ushered in a “new normal” so will COVID-19.  These different practices will affect many aspects of business including marketing.  Now is the best time to review your online marketing to determine if a refresh is necessary.......

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diamonddog podcast-photo Learn How to Make Your Podcast Fab, not Drab

A Podcast can Usher in a World of Opportunity A podcast is a set of digital audio files that may also be accompanied by video.  It is available on the internet for downloading.  Over the last four years, podcasts have experienced explosive growth with a 120 percent increase.  Ninety million Americans listen to a podcast every month, with Millennials being the largest group of consumers  This increase is due in part to the widespread usage of smartphones and listening “on the go”.  People listen to podcasts while working out, commuting on the......

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diamonddog QR-code-1 QR Code Benefits that Will Make You a Fan

Discover the Value of QR Codes QR codes have been in existence since 1994 yet their value is still being questioned today.  Recently, our team designed a client’s direct mail piece, which included a QR code.  When we told him that we planned to include a QR code, he asked, “Do people still use them?”  Our answer was a resounding yes!  In fact, the QR code market is experiencing tremendous growth.  According to Juniper Research, by 2022, 5.3 billion QR code coupons will be redeemed by smartphones and one billion smartphones will access......

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diamonddog happy-nurses How to Create Landing Pages that Convert

Seven Best Practices to Boost Your Conversion Rate A landing page is a website page that has been designed for a specific marketing campaign.  Its purpose is to receive and convert traffic.  Landing pages are created for a variety of reasons and below are just a few examples of the actions that can take place on them: Buy a product or service Make a charitable donation Download a piece of collateral such as a white paper or infographic Subscribe to a newsletter Register for an event Request a quote No matter how......

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diamonddog man-two-hand-approve How to Guarantee Your Content Audit is a Screaming Success

A Step-by-Step Guide to Take the Fear out of Your Next Content Audit When you hear the word “audit” you probably associate it with adjectives such as scary, time-consuming, and complex. A content audit is no exception. However, instead of classifying it as a dreaded activity, you should view it as an opportunity.  It can yield some eye-opening results as demonstrated by Microsoft. This powerhouse company conducted a content audit and discovered that its website had 10 million pages of content, but three million pages had never been visited. By removing the......

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diamonddog content-marketing-strategy Learn How Content Marketing Impacts Your Bottom Line

Secure Your Industry Leader Spot with Useful Content Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content that attracts and retains target audiences.  It should not be a sales pitch, but it should provide content that truly helps solve issues your prospects and customers are experiencing.  The goal of content marketing is to drive profitable customer action that will impact your business’ bottom line. Where to Start Most likely your company has produced content already.  However, is it the right type of......

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diamonddog white-paper-writer Gain Mindshare and Generate Leads with White Papers

White Papers – Still an Effective Marketing Tool With all the marketing buzz about topics such as artificial intelligence (AI), chatbots, micro influences and mobile video, you may be wondering why I am writing about white papers.  It is not one of 2019’s hottest trends, but it is an effective marketing tool that should not be overlooked when you are developing your strategic marketing plan.  In fact, according to a recent survey, it was ranked as the second most valuable type of content for moving prospects through the sales funnel.  Of the......

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