Time to Evolve to Opti-Channel Marketing The world of marketing is changing constantly.  Historically, CMOs focused on areas such as creative strategy and branding, but as the landscape continues to shift these executives require more agility with technology and data, and the ability to provide a better ROI (return on investment).  To achieve this ROI, savvy marketers have changed their marketing strategy over time from a multi-channel approach to an omni-channel methodology and now to opti-channel marketing. Below is more information about how opti-channel marketing can benefit your company. Three Marketing Approaches......

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