Fundamentals to Consider when Creating a Logo that Best Fits Your Brand The diamonddog team has designed its fair share of client logos over the last ten years. We often find it is one of the more challenging marketing deliverables to get just right, sometimes even more so than creating a lengthy white paper or a visually appealing and detailed infographic. A logo is a critical component of your brand identity and with an average lifespan of ten years it warrants much thought and consideration. Five Reasons to Prioritize Your Logo There......
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Use Google Ranking Factors to Increase Visibility for Your Business Every business wants its website to appear on the first page of search. Only .63 person of people click through to the second page of Google search results. Just as important is Google’s domination of the search engine market. Of all the online queries conducted every day 91.9 percent use Google. Only 2.88 percent of searches occur on Bing and Yahoo has even less with 1.51 percent market share. There are paid and free ways to help ensure your website ranks high......
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Get the Latest News on What Matters Most with Google Alerts Google offers an awesome library of free online tools, such as Google Analytics, Gmail, Google Docs, Google Alerts, and many more. In this blog I am going to focus on Google Alerts, a tool widely used by marketers. You will learn how this easy to set up and use solution will become invaluable for a variety of reasons. What are Google Alerts? Google Alerts is a free digital marketing tool that monitors the Internet for you based on keywords or keyword......
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Don’t Waste Marketing Resources, Be Spot-On with Your Target Market Often times when I teach a workshop, I ask the question, “Who is your target market?” More than once I have received the answer, “everybody”. Business owners like to believe that everyone in the world will buy their product or service. However, this is not the case, which can result in using valuable marketing resources to pursue the wrong customers. In order to increase sales, it is critical to understand your target market and determine the most effective ways to reach it.......
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Marketing Tools to Make You a Smart Marketer When I started writing this blog, the first thing that came to mind was the song, “My Favorite Things,” that Julie Andrews sang in the movie, The Sound of Music. I know I am dating myself for a few of my readers. However, the marketing tools I am going to explore with you are a few of my favorite things that I have used consistently over the last several years. All these tools have paid versions. However, they also offer free versions, which are......
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Learn How Timing Matters for an Effective Email Campaign An email campaign may seem to be an outdated form of marketing to you. On the contrary, even in 2022 it is still one of the most effective tools in any marketing team’s plan. It can lead to new lifelong customers and help to grow your bottom line. B2B marketers as well as B2C industries still embrace email marketing. Fifty-nine percent of B2B marketers claim email is their most effective revenue generation channel. Email campaigns boast a 3,800 percent ROI, which make them......
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A Content Marketing Strategy is Key to Business Success A content marketing strategy is a plan for building an audience by publishing, maintaining, and distributing frequent and consistent content that educates, entertains, and/or inspires. With a strategy, the content you produce will turn strangers into frequent website visitors. Ultimately, these visitors will more likely become customers. We have all heard repeatedly that “content is king”, and those companies that have a content marketing strategy are more likely to be successful. However, not all companies have a documented strategy. In fact, just 43......
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Gain Visibility While Educating Your Customers Have you ever read an interesting article to only discover that it is an advertorial instead? An advertorial is a cross between an advertisement and editorial content; therefore, the name advertorial. A company sponsors, pays for and often writes it or hires an agency to produce the content. An advertorial can be published in print publications and in digital media. Its goal is to inform prospects about a company’s product while also providing educational content. The words, sponsored content or advertorial, are posted either at the......
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Bolster Online Publicity for Your Company Receiving PR coverage is a big plus for any business. Publicity can provide many benefits, such as establish you as an industry expert, increase brand visibility, or spread the word about a new product/service. However, receiving media coverage in today’s digital world requires careful preparation and content creation. PR Coverage Tips Today’s online world is saturated with information. Capturing the attention of writers is not easy. They are busy people, receiving almost 38,000 emails per year while other workers on average only receive 12,000 emails annually.......
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Outsource Marketing Leadership for Long Term Business Success The word, fractional, has been gaining momentum in today’s business world. Investors can purchase fractions of stock or real estate. And, now it is becoming increasingly popular for businesses to hire a fractional executive such as a CMO or chief marketing officer. Savvy business owners realize that a fractional CMO can fulfill a variety of roles at a cost that fits in a company’s current budget. Portrait of a Fractional CMO A fractional CMO is a marketing executive hired to establish or lead your......
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