White Papers – Still an Effective Marketing Tool With all the marketing buzz about topics such as artificial intelligence (AI), chatbots, micro influences and mobile video, you may be wondering why I am writing about white papers.  It is not one of 2019’s hottest trends, but it is an effective marketing tool that should not be overlooked when you are developing your strategic marketing plan.  In fact, according to a recent survey, it was ranked as the second most valuable type of content for moving prospects through the sales funnel.  Of the......

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