Tag: marketing campaign


diamonddog Fotolia_6609443_Subscription_XL Marketing is Always Important – Good or Bad Economic Times

Smart Marketers Have the Future in Mind For many, the U.S. economy is humming along. The unemployment rate is 3.7 percent, the lowest in almost 50 years. Manufacturing is returning to the states and is forecasted to increase faster than the general economy. Home healthcare is the fastest growing sector, projected to add 425,000 new jobs by 2026. With this type of rosy economy, businesses may become over-confident and over-optimistic, often forgetting about the bad times. One of the biggest mistakes companies make during a good economy is reducing their marketing efforts......

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diamonddog AB-testing Gain Valuable Customer Insights with A/B Testing

Utilize A/B Testing to Achieve the Ultimate ROI on Marketing Campaigns Did you know most companies spend on average $92 to attract a visitor to their site, but only $1 to convert him/her from a visitor to a customer?  In order to convert more visitors into customers, it is important to gain insight into their behavior, preferences and wants.  This is where A/B testing comes into play.  A/B testing (also known as split testing or bucket testing) is a method used to find the best promotional and marketing strategies for your business.......

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