Utilize A/B Testing to Achieve the Ultimate ROI on Marketing Campaigns Did you know most companies spend on average $92 to attract a visitor to their site, but only $1 to convert him/her from a visitor to a customer?  In order to convert more visitors into customers, it is important to gain insight into their behavior, preferences and wants.  This is where A/B testing comes into play.  A/B testing (also known as split testing or bucket testing) is a method used to find the best promotional and marketing strategies for your business.......

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