Don’t Waste Marketing Resources, Be Spot-On with Your Target Market Often times when I teach a workshop, I ask the question, “Who is your target market?” More than once I have received the answer, “everybody”. Business owners like to believe that everyone in the world will buy their product or service. However, this is not the case, which can result in using valuable marketing resources to pursue the wrong customers. In order to increase sales, it is critical to understand your target market and determine the most effective ways to reach it.......
Continue Reading
Connect with Customers and Increase Sales with an E-Newsletter The popularity of e-newsletters is on an upswing. Even with social media sites like Facebook and Twitter, email is still the most used online communication channel. According to ExactTarget 71 percent of consumers favor email as their first online click of the day. That first click may be to your e-newsletter. An e-newsletter is a cost-effective way to disseminate your latest information and/or thought leadership articles to your current as well as potential customers. However, you may think creating an e-newsletter is a......
Continue Reading