Social Media


diamonddog woman-with-dog-smiling-in-front-of-computer Google Alerts - A Free Media Monitoring Tool to Keep Marketers in the Know

Get the Latest News on What Matters Most with Google Alerts Google offers an awesome library of free online tools, such as Google Analytics, Gmail, Google Docs, Google Alerts, and many more.  In this blog I am going to focus on Google Alerts, a tool widely used by marketers.  You will learn how this easy to set up and use solution will become invaluable for a variety of reasons. What are Google Alerts? Google Alerts is a free digital marketing tool that monitors the Internet for you based on keywords or keyword......

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diamonddog Team-analyzing-graph A Few of my Favorite FREE Marketing Tools

Marketing Tools to Make You a Smart Marketer When I started writing this blog, the first thing that came to mind was the song, “My Favorite Things,” that Julie Andrews sang in the movie, The Sound of Music.  I know I am dating myself for a few of my readers.  However, the marketing tools I am going to explore with you are a few of my favorite things that I have used consistently over the last several years.  All these tools have paid versions.  However, they also offer free versions, which are......

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diamonddog happy-mature-man When is the Perfect Time to Send an Email Campaign?

Learn How Timing Matters for an Effective Email Campaign An email campaign may seem to be an outdated form of marketing to you.  On the contrary, even in 2022 it is still one of the most effective tools in any marketing team’s plan.  It can lead to new lifelong customers and help to grow your bottom line.  B2B marketers as well as B2C industries still embrace email marketing.  Fifty-nine percent of B2B marketers claim email is their most effective revenue generation channel.  Email campaigns boast a 3,800 percent ROI, which make them......

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A Content Marketing Strategy is Key to Business Success A content marketing strategy is a plan for building an audience by publishing, maintaining, and distributing frequent and consistent content that educates, entertains, and/or inspires.  With a strategy, the content you produce will turn strangers into frequent website visitors.  Ultimately, these visitors will more likely become customers. We have all heard repeatedly that “content is king”, and those companies that have a content marketing strategy are more likely to be successful.  However, not all companies have a documented strategy.  In fact, just 43......

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diamonddog girl-on-laptop An Advertorial is Perfect for Growing Your Business

Gain Visibility While Educating Your Customers Have you ever read an interesting article to only discover that it is an advertorial instead? An advertorial is a cross between an advertisement and editorial content; therefore, the name advertorial. A company sponsors, pays for and often writes it or hires an agency to produce the content. An advertorial can be published in print publications and in digital media. Its goal is to inform prospects about a company’s product while also providing educational content. The words, sponsored content or advertorial, are posted either at the......

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diamonddog Man-with-megaphone-yelling How to Ensure PR Coverage in a Digital World

Bolster Online Publicity for Your Company Receiving PR coverage is a big plus for any business.  Publicity can provide many benefits, such as establish you as an industry expert, increase brand visibility, or spread the word about a new product/service.  However, receiving media coverage in today’s digital world requires careful preparation and content creation. PR Coverage Tips Today’s online world is saturated with information.  Capturing the attention of writers is not easy.  They are busy people, receiving almost 38,000 emails per year while other workers on average only receive 12,000 emails annually.......

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diamonddog man-two-hand-approve How to Guarantee Your Content Audit is a Screaming Success

A Step-by-Step Guide to Take the Fear out of Your Next Content Audit When you hear the word “audit” you probably associate it with adjectives such as scary, time-consuming, and complex. A content audit is no exception. However, instead of classifying it as a dreaded activity, you should view it as an opportunity.  It can yield some eye-opening results as demonstrated by Microsoft. This powerhouse company conducted a content audit and discovered that its website had 10 million pages of content, but three million pages had never been visited. By removing the......

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diamonddog girl-with-credit-card-influencer-marketing Grow Your Business with Influencer Marketing

Looking for a Different Marketing Approach? Try Influencer Marketing Influencer marketing may still be a fresh idea for some businesses.  If you are not familiar with this concept, influencer marketing is defined as a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media.  It identifies individuals who have influence over potential customers, and orients marketing activities around these influencers. Influencer content can be compared to testimonials. Even though Influencer marketing has encountered some negative publicity due to fake followers or influencers acting inappropriately,......

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diamonddog kids-on-phones Here Comes Generation Z – Is Your Business Ready?

Marketing to Generation Z Are you tired of hearing about marketing to Millennials?  Well, we are too.  They are still a huge force to be reckoned with in the business world, but Generation Z now is starting to enter the workforce and establish buying power.  Gen Z, also known as Digital Natives or Gen Tech, number 61 million in the United States today.  However, according to Bloomberg research, in 2019 they will become the largest generation in the world, comprising approximately 32 percent of the population; therefore, establishing marketing best practices to......

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diamonddog laser-machine Manufacturing is Becoming Smarter in More than One Way

Manufacturing is becoming smarter in many ways, from how machines operate on the shop floor to how marketing reaches target customers. IIOT, or the industrial internet of things, is transforming manufacturing plant floors by acquiring great amounts of data at incredibly fast speeds, enabling organizations to make smarter decisions that drive efficiencies and cost savings....

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