Monthly Archives: January 2019


diamonddog dreamstime_xl_33892894 Planning a Rebrand in the New Year?

Five Reasons Why Rebranding can be Good Rebranding your business, product or service can be one of the most important yet scary decisions you will make.  A rebranding exercise requires a tremendous amount of time and effort.  As you will see from the two examples below, it is critical that rebranding is managed properly. Some brands, such as Old Spice, have rebranded very successfully.  Old Spice changed from being a 70-year old brand with products only used by your grandfather to a line of body washes, sprays and deodorants that have experienced......

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