Monthly Archives: July 2019

diamonddog white-paper-writer Gain Mindshare and Generate Leads with White Papers

White Papers – Still an Effective Marketing Tool With all the marketing buzz about topics such as artificial intelligence (AI), chatbots, micro influences and mobile video, you may be wondering why I am writing about white papers.  It is not one of 2019’s hottest trends, but it is an effective marketing tool that should not be overlooked when you are developing your strategic marketing plan.  In fact, according to a recent survey, it was ranked as the second most valuable type of content for moving prospects through the sales funnel.  Of the......

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diamonddog man-buying-car Align Your Marketing with the Buyer’s Journey

Defining the Buyer’s Journey According to HubSpot, the buyer’s journey is the active process buyers go through to become aware of, evaluate, and purchase a new product or service.  This process is basically the same whether a person is making a personal purchase or buying a product or service on behalf of a business.  Depending upon the industry, this process can range anywhere from less than a month to a year.  The buyer’s journey has been defined in various ways with versions having few as three stages or as many as fifteen stages.......

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