Branding


diamonddog sticky-notes-with-texts-1 Want to Stand Out? Try Reputation Marketing

Impact Your Brand with Reputation Marketing Your brand is one of your company’s most valuable assets.  However, it can be tarnished very easily, especially in today’s digital review world.  In fact, only 13 percent of consumers will consider doing business with a company that has an online rating of one or two stars.  To combat such public negativity and to build a positive image, reputation marketing has increasingly become the answer. Understanding Reputation Marketing Reputation marketing is a strategy that your company can use to better understand what is being said about......

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diamonddog man-two-hand-approve How to Guarantee Your Content Audit is a Screaming Success

A Step-by-Step Guide to Take the Fear out of Your Next Content Audit When you hear the word “audit” you probably associate it with adjectives such as scary, time-consuming, and complex. A content audit is no exception. However, instead of classifying it as a dreaded activity, you should view it as an opportunity.  It can yield some eye-opening results as demonstrated by Microsoft. This powerhouse company conducted a content audit and discovered that its website had 10 million pages of content, but three million pages had never been visited. By removing the......

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diamonddog dreamstime_xl_30710311-1 The First Impression of Your Website

First Impressions Matter The first website went live on the world wide web in August 1991.  And, in 28 years the number of websites has grown to over one billion.  This dramatic increase demonstrates that a website has become a key tool for doing business nowadays.  However, not all websites are created equal and some can even negatively impact a business’ credibility and perceived quality, ultimately leading to a loss in revenue.  In today’s fast paced world, it takes only 50 milliseconds or .05 seconds for most visitors to form an opinion......

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diamonddog dreamstime_xl_33892894 Planning a Rebrand in the New Year?

Five Reasons Why Rebranding can be Good Rebranding your business, product or service can be one of the most important yet scary decisions you will make.  A rebranding exercise requires a tremendous amount of time and effort.  As you will see from the two examples below, it is critical that rebranding is managed properly. Some brands, such as Old Spice, have rebranded very successfully.  Old Spice changed from being a 70-year old brand with products only used by your grandfather to a line of body washes, sprays and deodorants that have experienced......

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