Fundamentals to Consider when Creating a Logo that Best Fits Your Brand The diamonddog team has designed its fair share of client logos over the last ten years. We often find it is one of the more challenging marketing deliverables to get just right, sometimes even more so than creating a lengthy white paper or a visually appealing and detailed infographic. A logo is a critical component of your brand identity and with an average lifespan of ten years it warrants much thought and consideration. Five Reasons to Prioritize Your Logo There......
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Get the Latest News on What Matters Most with Google Alerts Google offers an awesome library of free online tools, such as Google Analytics, Gmail, Google Docs, Google Alerts, and many more. In this blog I am going to focus on Google Alerts, a tool widely used by marketers. You will learn how this easy to set up and use solution will become invaluable for a variety of reasons. What are Google Alerts? Google Alerts is a free digital marketing tool that monitors the Internet for you based on keywords or keyword......
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A Content Marketing Strategy is Key to Business Success A content marketing strategy is a plan for building an audience by publishing, maintaining, and distributing frequent and consistent content that educates, entertains, and/or inspires. With a strategy, the content you produce will turn strangers into frequent website visitors. Ultimately, these visitors will more likely become customers. We have all heard repeatedly that “content is king”, and those companies that have a content marketing strategy are more likely to be successful. However, not all companies have a documented strategy. In fact, just 43......
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Gain Visibility While Educating Your Customers Have you ever read an interesting article to only discover that it is an advertorial instead? An advertorial is a cross between an advertisement and editorial content; therefore, the name advertorial. A company sponsors, pays for and often writes it or hires an agency to produce the content. An advertorial can be published in print publications and in digital media. Its goal is to inform prospects about a company’s product while also providing educational content. The words, sponsored content or advertorial, are posted either at the......
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Outsource Marketing Leadership for Long Term Business Success The word, fractional, has been gaining momentum in today’s business world. Investors can purchase fractions of stock or real estate. And, now it is becoming increasingly popular for businesses to hire a fractional executive such as a CMO or chief marketing officer. Savvy business owners realize that a fractional CMO can fulfill a variety of roles at a cost that fits in a company’s current budget. Portrait of a Fractional CMO A fractional CMO is a marketing executive hired to establish or lead your......
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Impact Your Brand with Reputation Marketing Your brand is one of your company’s most valuable assets. However, it can be tarnished very easily, especially in today’s digital review world. In fact, only 13 percent of consumers will consider doing business with a company that has an online rating of one or two stars. To combat such public negativity and to build a positive image, reputation marketing has increasingly become the answer. Understanding Reputation Marketing Reputation marketing is a strategy that your company can use to better understand what is being said about......
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How to Guarantee Your Content Audit is a Screaming Success
Posted by:Lynn Ventimiglia-Lobit
October 28, 2019
in:Blogging, Branding, Content Marketing, E-newsletter, Influencer Marketing, Infographic, Marketing, Marketing Plan, Printed Materials, Sales & Marketing, Social Media, Video Marketing, white paper
A Step-by-Step Guide to Take the Fear out of Your Next Content Audit When you hear the word “audit” you probably associate it with adjectives such as scary, time-consuming, and complex. A content audit is no exception. However, instead of classifying it as a dreaded activity, you should view it as an opportunity. It can yield some eye-opening results as demonstrated by Microsoft. This powerhouse company conducted a content audit and discovered that its website had 10 million pages of content, but three million pages had never been visited. By removing the......
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First Impressions Matter The first website went live on the world wide web in August 1991. And, in 28 years the number of websites has grown to over one billion. This dramatic increase demonstrates that a website has become a key tool for doing business nowadays. However, not all websites are created equal and some can even negatively impact a business’ credibility and perceived quality, ultimately leading to a loss in revenue. In today’s fast paced world, it takes only 50 milliseconds or .05 seconds for most visitors to form an opinion......
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Five Reasons Why Rebranding can be Good Rebranding your business, product or service can be one of the most important yet scary decisions you will make. A rebranding exercise requires a tremendous amount of time and effort. As you will see from the two examples below, it is critical that rebranding is managed properly. Some brands, such as Old Spice, have rebranded very successfully. Old Spice changed from being a 70-year old brand with products only used by your grandfather to a line of body washes, sprays and deodorants that have experienced......
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