Monthly Archives: May 2019

diamonddog Four-Ps-sm-1 Changing up the Four Marketing P’s

Time to Retool the Marketing Mix One of the key learnings from an introduction to marketing class is the four P’s – product, place, price and promotion.  Marketing professor and author, E. Jerome McCarthy, first introduced the four P’s marketing mix in his 1960 book, Basic Marketing: A Managerial Approach.  These elements are still key to any marketing strategy today, but they are especially relevant for the marketing of consumer goods.  However, according to thought leaders, Richard Ettenson, Eduardo Conrado and Jonathan Knowles, the four P’s can restrict B2B marketers; therefore, they reinterpreted......

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