Marketing to Generation Z Are you tired of hearing about marketing to Millennials? Well, we are too. They are still a huge force to be reckoned with in the business world, but Generation Z now is starting to enter the workforce and establish buying power. Gen Z, also known as Digital Natives or Gen Tech, number 61 million in the United States today. However, according to Bloomberg research, in 2019 they will become the largest generation in the world, comprising approximately 32 percent of the population; therefore, establishing marketing best practices to......
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The Positive Impact of a Mobile App Everything seems to be going mobile. There is a mobile app for just about any type of business or task nowadays. With a mobile app, people can easily order food, compare prices, bank, request a ride and much, much more. By 2020 it is projected the mobile app market will be $189 billion, representing 270 percent growth. Currently, 95 percent of the U.S. population owns a cell phone and 81 percent of these devices are smart phones. On average Americans spend over four hours per day on their mobile devices with nearly three-quarters of......
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