Use Google Ranking Factors to Increase Visibility for Your Business Every business wants its website to appear on the first page of search. Only .63 person of people click through to the second page of Google search results. Just as important is Google’s domination of the search engine market. Of all the online queries conducted every day 91.9 percent use Google. Only 2.88 percent of searches occur on Bing and Yahoo has even less with 1.51 percent market share. There are paid and free ways to help ensure your website ranks high......
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A Content Calendar Can Help You Make the Most of your Marketing Efforts
Posted by:Lynn Ventimiglia-Lobit
August 13, 2021
in:Blogging, Buyers Journey, Content Calendar, Content Marketing, Content Marketing Strategy, Podcast, PR coverage, Product Launch, Sales & Marketing, Video Marketing, Web Presence, white paper
Experience Organization and Many Other Benefits with a Content Calendar You have many great content marketing ideas that you would like to execute. However, it is critical that you carefully plan out your marketing efforts to guarantee that you make the most of your time and budget when creating every piece of content. A content calendar, which is often called an editorial calendar, will help you do just that. This written schedule details out not only when or where you plan to publish upcoming content, but also includes other valuable information to......
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A Content Marketing Strategy is Key to Business Success A content marketing strategy is a plan for building an audience by publishing, maintaining, and distributing frequent and consistent content that educates, entertains, and/or inspires. With a strategy, the content you produce will turn strangers into frequent website visitors. Ultimately, these visitors will more likely become customers. We have all heard repeatedly that “content is king”, and those companies that have a content marketing strategy are more likely to be successful. However, not all companies have a documented strategy. In fact, just 43......
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Best Practices to Grow Your Online Presence Digital marketing has gained ground over the last several years. In fact, nine out of 10 B2B buyers stated that online content has had a moderate to major effect on purchasing decisions. With the advent of COVID-19, your company’s digital presence is more important than ever. Just like 9/11 ushered in a “new normal” so will COVID-19. These different practices will affect many aspects of business including marketing. Now is the best time to review your online marketing to determine if a refresh is necessary.......
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How to Guarantee Your Content Audit is a Screaming Success
Posted by:Lynn Ventimiglia-Lobit
October 28, 2019
in:Blogging, Branding, Content Marketing, E-newsletter, Influencer Marketing, Infographic, Marketing, Marketing Plan, Printed Materials, Sales & Marketing, Social Media, Video Marketing, white paper
A Step-by-Step Guide to Take the Fear out of Your Next Content Audit When you hear the word “audit” you probably associate it with adjectives such as scary, time-consuming, and complex. A content audit is no exception. However, instead of classifying it as a dreaded activity, you should view it as an opportunity. It can yield some eye-opening results as demonstrated by Microsoft. This powerhouse company conducted a content audit and discovered that its website had 10 million pages of content, but three million pages had never been visited. By removing the......
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Secure Your Industry Leader Spot with Useful Content Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content that attracts and retains target audiences. It should not be a sales pitch, but it should provide content that truly helps solve issues your prospects and customers are experiencing. The goal of content marketing is to drive profitable customer action that will impact your business’ bottom line. Where to Start Most likely your company has produced content already. However, is it the right type of......
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Looking for a Different Marketing Approach? Try Influencer Marketing Influencer marketing may still be a fresh idea for some businesses. If you are not familiar with this concept, influencer marketing is defined as a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies individuals who have influence over potential customers, and orients marketing activities around these influencers. Influencer content can be compared to testimonials. Even though Influencer marketing has encountered some negative publicity due to fake followers or influencers acting inappropriately,......
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Marketing to Generation Z Are you tired of hearing about marketing to Millennials? Well, we are too. They are still a huge force to be reckoned with in the business world, but Generation Z now is starting to enter the workforce and establish buying power. Gen Z, also known as Digital Natives or Gen Tech, number 61 million in the United States today. However, according to Bloomberg research, in 2019 they will become the largest generation in the world, comprising approximately 32 percent of the population; therefore, establishing marketing best practices to......
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Video is the Future of Marketing As business leaders, we are continually tasked with finding innovative ways to engage our audience. As we develop marketing strategies to help grow businesses, video is becoming an essential element of the conversation. Customers want content in a quick, succinct, but high-quality format. Video caters to our fast-paced world while still providing value, imagery and relevance. The most recent statistics below clearly demonstrate the benefit and demand for video: Video will be responsible for 80 percent of consumer internet traffic by 2019. Ninety percent of customers reported product videos......
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