Learn How Timing Matters for an Effective Email Campaign An email campaign may seem to be an outdated form of marketing to you. On the contrary, even in 2022 it is still one of the most effective tools in any marketing team’s plan. It can lead to new lifelong customers and help to grow your bottom line. B2B marketers as well as B2C industries still embrace email marketing. Fifty-nine percent of B2B marketers claim email is their most effective revenue generation channel. Email campaigns boast a 3,800 percent ROI, which make them......
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Why You Should Start Planning for 2018 Today 2018 is less than three months away. That means it is now the time to be thinking about your marketing strategy for the new year. When done well, a marketing plan serves as a great road map to increase sales and overall company success. Here are a few points to consider as you create your 2018 marketing plan: Set Clear Goals Establishing clear goals will allow you to track and measure the success of your marketing plan. Goals should be tied to a defined......
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