Millennials to Baby Boomers are Enjoying Printed Marketing Materials The Millennial and Baby Boomer generations comprise almost 48% of the U.S. population, with over 75 million plus Millennials, and Baby Boomers just shy of the 75 million mark. These two powerful generations seem very different, and companies often market to them in polar opposite ways. Since Millennials are the first generation to grow up with technology, it is often thought that they ignore printed materials and only look to social media and online advertising. They do not read direct mail pieces or......

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