Marketing Strategies Imperative for Growing Your Millennial Customer Base The Millennial generation can be defined in many ways. They are people born between the early 1980s and 2000. They represent nearly one-fourth of the total U.S. population at 80 million strong. They have a cumulative annual buying power of $200 billion. No matter how you define this young consumer group, one thing is certain, it is imperative that your business tap into it. However, gaining the attention of this lucrative population may require a bit of a strategic marketing shift. Below are......
Continue Reading
Infographics are Key to an Effective Content Marketing Strategy Since the year 2000 infographics have been exploding across the internet as a marketing tool. However, some marketers today question the relevancy of infographics. If created properly, an infographic still can stand out and be a key element of your company’s content marketing strategy. In the Content Marketing Institute’s 2017 Content Marketing Playbook it is listed as a winning tactic. According to their 2016 study, the B2B content marketing effectiveness rating for infographics rose more in one year than any other tactic. It jumped......
Continue Reading