Use Google Ranking Factors to Increase Visibility for Your Business Every business wants its website to appear on the first page of search. Only .63 person of people click through to the second page of Google search results. Just as important is Google’s domination of the search engine market. Of all the online queries conducted every day 91.9 percent use Google. Only 2.88 percent of searches occur on Bing and Yahoo has even less with 1.51 percent market share. There are paid and free ways to help ensure your website ranks high......
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Seven Easy Steps for Producing High-Converting Content You have probably heard the phrase, “content is king.” However, when I present my content marketing workshop, I tell attendees that quality content is king. This quality content should not only be original and engaging, but also high-converting. High-converting content is created with your prospects in mind. In this blog, discover the steps to producing high-converting content that will help to turn your prospects into revenue generating customers. Seven Steps for High-Converting Content Success Writing high-converting content has changed over the last 10 years; therefore,......
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A Content Calendar Can Help You Make the Most of your Marketing Efforts
Posted by:Lynn Ventimiglia-Lobit
August 13, 2021
in:Blogging, Buyers Journey, Content Calendar, Content Marketing, Content Marketing Strategy, Podcast, PR coverage, Product Launch, Sales & Marketing, Video Marketing, Web Presence, white paper
Experience Organization and Many Other Benefits with a Content Calendar You have many great content marketing ideas that you would like to execute. However, it is critical that you carefully plan out your marketing efforts to guarantee that you make the most of your time and budget when creating every piece of content. A content calendar, which is often called an editorial calendar, will help you do just that. This written schedule details out not only when or where you plan to publish upcoming content, but also includes other valuable information to......
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A Content Marketing Strategy is Key to Business Success A content marketing strategy is a plan for building an audience by publishing, maintaining, and distributing frequent and consistent content that educates, entertains, and/or inspires. With a strategy, the content you produce will turn strangers into frequent website visitors. Ultimately, these visitors will more likely become customers. We have all heard repeatedly that “content is king”, and those companies that have a content marketing strategy are more likely to be successful. However, not all companies have a documented strategy. In fact, just 43......
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Best Practices to Grow Your Online Presence Digital marketing has gained ground over the last several years. In fact, nine out of 10 B2B buyers stated that online content has had a moderate to major effect on purchasing decisions. With the advent of COVID-19, your company’s digital presence is more important than ever. Just like 9/11 ushered in a “new normal” so will COVID-19. These different practices will affect many aspects of business including marketing. Now is the best time to review your online marketing to determine if a refresh is necessary.......
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A Podcast can Usher in a World of Opportunity A podcast is a set of digital audio files that may also be accompanied by video. It is available on the internet for downloading. Over the last four years, podcasts have experienced explosive growth with a 120 percent increase. Ninety million Americans listen to a podcast every month, with Millennials being the largest group of consumers This increase is due in part to the widespread usage of smartphones and listening “on the go”. People listen to podcasts while working out, commuting on the......
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Discover the Value of QR Codes QR codes have been in existence since 1994 yet their value is still being questioned today. Recently, our team designed a client’s direct mail piece, which included a QR code. When we told him that we planned to include a QR code, he asked, “Do people still use them?” Our answer was a resounding yes! In fact, the QR code market is experiencing tremendous growth. According to Juniper Research, by 2022, 5.3 billion QR code coupons will be redeemed by smartphones and one billion smartphones will access......
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Secure Your Industry Leader Spot with Useful Content Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content that attracts and retains target audiences. It should not be a sales pitch, but it should provide content that truly helps solve issues your prospects and customers are experiencing. The goal of content marketing is to drive profitable customer action that will impact your business’ bottom line. Where to Start Most likely your company has produced content already. However, is it the right type of......
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Looking for a Different Marketing Approach? Try Influencer Marketing Influencer marketing may still be a fresh idea for some businesses. If you are not familiar with this concept, influencer marketing is defined as a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies individuals who have influence over potential customers, and orients marketing activities around these influencers. Influencer content can be compared to testimonials. Even though Influencer marketing has encountered some negative publicity due to fake followers or influencers acting inappropriately,......
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Marketing to Generation Z Are you tired of hearing about marketing to Millennials? Well, we are too. They are still a huge force to be reckoned with in the business world, but Generation Z now is starting to enter the workforce and establish buying power. Gen Z, also known as Digital Natives or Gen Tech, number 61 million in the United States today. However, according to Bloomberg research, in 2019 they will become the largest generation in the world, comprising approximately 32 percent of the population; therefore, establishing marketing best practices to......
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