Buyers Journey


diamonddog content-marketing-strategy Learn How Content Marketing Impacts Your Bottom Line

Secure Your Industry Leader Spot with Useful Content Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content that attracts and retains target audiences.  It should not be a sales pitch, but it should provide content that truly helps solve issues your prospects and customers are experiencing.  The goal of content marketing is to drive profitable customer action that will impact your business’ bottom line. Where to Start Most likely your company has produced content already.  However, is it the right type of......

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diamonddog man-buying-car Align Your Marketing with the Buyer’s Journey

Defining the Buyer’s Journey According to HubSpot, the buyer’s journey is the active process buyers go through to become aware of, evaluate, and purchase a new product or service.  This process is basically the same whether a person is making a personal purchase or buying a product or service on behalf of a business.  Depending upon the industry, this process can range anywhere from less than a month to a year.  The buyer’s journey has been defined in various ways with versions having few as three stages or as many as fifteen stages.......

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