Defining the Buyer’s Journey According to HubSpot, the buyer’s journey is the active process buyers go through to become aware of, evaluate, and purchase a new product or service.  This process is basically the same whether a person is making a personal purchase or buying a product or service on behalf of a business.  Depending upon the industry, this process can range anywhere from less than a month to a year.  The buyer’s journey has been defined in various ways with versions having few as three stages or as many as fifteen stages.......

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