Time to Evolve to Opti-Channel Marketing The world of marketing is changing constantly. Historically, CMOs focused on areas such as creative strategy and branding, but as the landscape continues to shift these executives require more agility with technology and data, and the ability to provide a better ROI (return on investment). To achieve this ROI, savvy marketers have changed their marketing strategy over time from a multi-channel approach to an omni-channel methodology and now to opti-channel marketing. Below is more information about how opti-channel marketing can benefit your company. Three Marketing Approaches......
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Utilize A/B Testing to Achieve the Ultimate ROI on Marketing Campaigns Did you know most companies spend on average $92 to attract a visitor to their site, but only $1 to convert him/her from a visitor to a customer? In order to convert more visitors into customers, it is important to gain insight into their behavior, preferences and wants. This is where A/B testing comes into play. A/B testing (also known as split testing or bucket testing) is a method used to find the best promotional and marketing strategies for your business.......
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