Tag: target market

diamonddog Man-in-his-vegetable-store The Key to Business Success:  Selecting the Right Target Market

Don’t Waste Marketing Resources, Be Spot-On with Your Target Market Often times when I teach a workshop, I ask the question, “Who is your target market?”  More than once I have received the answer, “everybody”.  Business owners like to believe that everyone in the world will buy their product or service.  However, this is not the case, which can result in using valuable marketing resources to pursue the wrong customers.  In order to increase sales, it is critical to understand your target market and determine the most effective ways to reach it.......

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