Infographics are Key to an Effective Content Marketing Strategy Since the year 2000 infographics have been exploding across the internet as a marketing tool. However, some marketers today question the relevancy of infographics. If created properly, an infographic still can stand out and be a key element of your company’s content marketing strategy. In the Content Marketing Institute’s 2017 Content Marketing Playbook it is listed as a winning tactic. According to their 2016 study, the B2B content marketing effectiveness rating for infographics rose more in one year than any other tactic. It jumped......
Continue Reading
Millennials to Baby Boomers are Enjoying Printed Marketing Materials The Millennial and Baby Boomer generations comprise almost 48% of the U.S. population, with over 75 million plus Millennials, and Baby Boomers just shy of the 75 million mark. These two powerful generations seem very different, and companies often market to them in polar opposite ways. Since Millennials are the first generation to grow up with technology, it is often thought that they ignore printed materials and only look to social media and online advertising. They do not read direct mail pieces or......
Continue Reading
Connect with Customers and Increase Sales with an E-Newsletter The popularity of e-newsletters is on an upswing. Even with social media sites like Facebook and Twitter, email is still the most used online communication channel. According to ExactTarget 71 percent of consumers favor email as their first online click of the day. That first click may be to your e-newsletter. An e-newsletter is a cost-effective way to disseminate your latest information and/or thought leadership articles to your current as well as potential customers. However, you may think creating an e-newsletter is a......
Continue Reading
A Few Tips to Help You Get the Most out of Your Social Media Efforts There are over 50 million business pages on Facebook, 284 million Twitter accounts, over 600 million users on Instagram, and 50 percent of B2B buyers use LinkedIn when making a purchasing decision. Sounds like these sites provide a plethora of new opportunities! However, many social media users have not found this to be the reality. Not every type of business should have a presence on every social media site. B2C businesses may be more active on Pinterest,......
Continue Reading