Whether your company is a start-up, mid-size business or a member of the Fortune
500, it is critical that you have a core messaging document. Consistent and effective
messaging is one of the most important marketing components a company will possess
yet it is also one of the most challenging to create. However, it is important that every
employee is “on message” when representing your company at a trade show, briefing
an analyst, attending a client meeting, producing collateral, or engaging in a myriad of
other marketing related activities....
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Manufacturing is becoming smarter in many ways, from how machines operate on the shop floor to how marketing reaches target customers. IIOT, or the industrial internet of things, is transforming manufacturing plant floors by acquiring great amounts of data at incredibly fast speeds, enabling organizations to make smarter decisions that drive efficiencies and cost savings....
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One Message does not Fit All In the United States today there are basically six living generations that have buying power. These various generations have had different life experiences, which in turn have shaped their buying behaviors, the marketing messages that resonate, and the advertising channels they use. This is better known as generational marketing, which companies need to consider when targeting key customer segments. One marketing message and channel do not necessarily work for all generations. In this blog, we are going to explore the characteristics of each generation and the......
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Exploring the Pros and Cons of Outsourcing vs. In-House Marketing Every business needs marketing. Without it, growth is evasive. However, exactly how you fulfill that need varies. With the unemployment rate reaching historically low levels, hiring new talented marketing personnel may not be so easy. Recently, a potential client told us that he plans to hire a marketing manager who is going to be responsible for their website, content creation, graphics, social media management, strategic direction, events, and the list continued. My colleague told him “Let me know when you find that......
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Security Must be Part of the Event Planning Process Event security and brand protection may seem like opposite concerns for marketers, but the two are very closely related in today’s world. Your big event is about to kick-off. You and your team have been planning diligently for months, maybe even years for this moment. Everything is ready, from the catering and the presentations to the security plan, correct? In today’s world it is crucial that security is included early in the event management process. A security issue can be a nightmare for......
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Pointers for a Google AdWords Campaign Have you noticed how much the first page of Google has changed? Organic listings are no longer the first results. In February 2016, Google moved all paid results from the sidebar to the middle of your search engine results page. Now, running a Google AdWords campaign is the only way to truly be the first listing your customers see. Since Google is the #1 search engine in the world, running a Google AdWords campaign can benefit your business greatly. Depending upon your industry, you may not have to spend much......
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Why You Should Start Planning for 2018 Today 2018 is less than three months away. That means it is now the time to be thinking about your marketing strategy for the new year. When done well, a marketing plan serves as a great road map to increase sales and overall company success. Here are a few points to consider as you create your 2018 marketing plan: Set Clear Goals Establishing clear goals will allow you to track and measure the success of your marketing plan. Goals should be tied to a defined......
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Why Your Business Needs to be on LinkedIn LinkedIn boasts over 500 million users from 200 countries. While LinkedIn was once viewed as a site solely for job hunters and business networkers, its acquisition by Microsoft in late 2016 led to increased functionality and capabilities. Today, LinkedIn allows companies to create a company page that offers tremendous benefits. Below are just a few ways that a LinkedIn company page can help your business: Extends Reach When sharing content to your company page, it appears in the newsfeed of your connections. If connections engage, it......
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Utilize A/B Testing to Achieve the Ultimate ROI on Marketing Campaigns Did you know most companies spend on average $92 to attract a visitor to their site, but only $1 to convert him/her from a visitor to a customer? In order to convert more visitors into customers, it is important to gain insight into their behavior, preferences and wants. This is where A/B testing comes into play. A/B testing (also known as split testing or bucket testing) is a method used to find the best promotional and marketing strategies for your business.......
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Marketing Strategies Imperative for Growing Your Millennial Customer Base The Millennial generation can be defined in many ways. They are people born between the early 1980s and 2000. They represent nearly one-fourth of the total U.S. population at 80 million strong. They have a cumulative annual buying power of $200 billion. No matter how you define this young consumer group, one thing is certain, it is imperative that your business tap into it. However, gaining the attention of this lucrative population may require a bit of a strategic marketing shift. Below are......
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