Tag: generational marketing


diamonddog girl-with-credit-card-influencer-marketing Grow Your Business with Influencer Marketing

Looking for a Different Marketing Approach? Try Influencer Marketing Influencer marketing may still be a fresh idea for some businesses.  If you are not familiar with this concept, influencer marketing is defined as a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media.  It identifies individuals who have influence over potential customers, and orients marketing activities around these influencers. Influencer content can be compared to testimonials. Even though Influencer marketing has encountered some negative publicity due to fake followers or influencers acting inappropriately,......

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diamonddog dreamstime_xl_37448213small Marketing to the Different Generations

One Message does not Fit All In the United States today there are basically six living generations that have buying power. These various generations have had different life experiences, which in turn have shaped their buying behaviors, the marketing messages that resonate, and the advertising channels they use. This is better known as generational marketing, which companies need to consider when targeting key customer segments. One marketing message and channel do not necessarily work for all generations. In this blog, we are going to explore the characteristics of each generation and the......

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