Use Google Ranking Factors to Increase Visibility for Your Business Every business wants its website to appear on the first page of search. Only .63 person of people click through to the second page of Google search results. Just as important is Google’s domination of the search engine market. Of all the online queries conducted every day 91.9 percent use Google. Only 2.88 percent of searches occur on Bing and Yahoo has even less with 1.51 percent market share. There are paid and free ways to help ensure your website ranks high......
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Seven Easy Steps for Producing High-Converting Content You have probably heard the phrase, “content is king.” However, when I present my content marketing workshop, I tell attendees that quality content is king. This quality content should not only be original and engaging, but also high-converting. High-converting content is created with your prospects in mind. In this blog, discover the steps to producing high-converting content that will help to turn your prospects into revenue generating customers. Seven Steps for High-Converting Content Success Writing high-converting content has changed over the last 10 years; therefore,......
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Marketing Tools to Make You a Smart Marketer When I started writing this blog, the first thing that came to mind was the song, “My Favorite Things,” that Julie Andrews sang in the movie, The Sound of Music. I know I am dating myself for a few of my readers. However, the marketing tools I am going to explore with you are a few of my favorite things that I have used consistently over the last several years. All these tools have paid versions. However, they also offer free versions, which are......
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A Content Calendar Can Help You Make the Most of your Marketing Efforts
Posted by:Lynn Ventimiglia-Lobit
August 13, 2021
in:Blogging, Buyers Journey, Content Calendar, Content Marketing, Content Marketing Strategy, Podcast, PR coverage, Product Launch, Sales & Marketing, Video Marketing, Web Presence, white paper
Experience Organization and Many Other Benefits with a Content Calendar You have many great content marketing ideas that you would like to execute. However, it is critical that you carefully plan out your marketing efforts to guarantee that you make the most of your time and budget when creating every piece of content. A content calendar, which is often called an editorial calendar, will help you do just that. This written schedule details out not only when or where you plan to publish upcoming content, but also includes other valuable information to......
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A Content Marketing Strategy is Key to Business Success A content marketing strategy is a plan for building an audience by publishing, maintaining, and distributing frequent and consistent content that educates, entertains, and/or inspires. With a strategy, the content you produce will turn strangers into frequent website visitors. Ultimately, these visitors will more likely become customers. We have all heard repeatedly that “content is king”, and those companies that have a content marketing strategy are more likely to be successful. However, not all companies have a documented strategy. In fact, just 43......
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Gain Visibility While Educating Your Customers Have you ever read an interesting article to only discover that it is an advertorial instead? An advertorial is a cross between an advertisement and editorial content; therefore, the name advertorial. A company sponsors, pays for and often writes it or hires an agency to produce the content. An advertorial can be published in print publications and in digital media. Its goal is to inform prospects about a company’s product while also providing educational content. The words, sponsored content or advertorial, are posted either at the......
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Bolster Online Publicity for Your Company Receiving PR coverage is a big plus for any business. Publicity can provide many benefits, such as establish you as an industry expert, increase brand visibility, or spread the word about a new product/service. However, receiving media coverage in today’s digital world requires careful preparation and content creation. PR Coverage Tips Today’s online world is saturated with information. Capturing the attention of writers is not easy. They are busy people, receiving almost 38,000 emails per year while other workers on average only receive 12,000 emails annually.......
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Best Practices to Grow Your Online Presence Digital marketing has gained ground over the last several years. In fact, nine out of 10 B2B buyers stated that online content has had a moderate to major effect on purchasing decisions. With the advent of COVID-19, your company’s digital presence is more important than ever. Just like 9/11 ushered in a “new normal” so will COVID-19. These different practices will affect many aspects of business including marketing. Now is the best time to review your online marketing to determine if a refresh is necessary.......
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How to Guarantee Your Content Audit is a Screaming Success
Posted by:Lynn Ventimiglia-Lobit
October 28, 2019
in:Blogging, Branding, Content Marketing, E-newsletter, Influencer Marketing, Infographic, Marketing, Marketing Plan, Printed Materials, Sales & Marketing, Social Media, Video Marketing, white paper
A Step-by-Step Guide to Take the Fear out of Your Next Content Audit When you hear the word “audit” you probably associate it with adjectives such as scary, time-consuming, and complex. A content audit is no exception. However, instead of classifying it as a dreaded activity, you should view it as an opportunity. It can yield some eye-opening results as demonstrated by Microsoft. This powerhouse company conducted a content audit and discovered that its website had 10 million pages of content, but three million pages had never been visited. By removing the......
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Secure Your Industry Leader Spot with Useful Content Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content that attracts and retains target audiences. It should not be a sales pitch, but it should provide content that truly helps solve issues your prospects and customers are experiencing. The goal of content marketing is to drive profitable customer action that will impact your business’ bottom line. Where to Start Most likely your company has produced content already. However, is it the right type of......
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