First Impressions Matter The first website went live on the world wide web in August 1991. And, in 28 years the number of websites has grown to over one billion. This dramatic increase demonstrates that a website has become a key tool for doing business nowadays. However, not all websites are created equal and some can even negatively impact a business’ credibility and perceived quality, ultimately leading to a loss in revenue. In today’s fast paced world, it takes only 50 milliseconds or .05 seconds for most visitors to form an opinion......
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Five Reasons Why Rebranding can be Good Rebranding your business, product or service can be one of the most important yet scary decisions you will make. A rebranding exercise requires a tremendous amount of time and effort. As you will see from the two examples below, it is critical that rebranding is managed properly. Some brands, such as Old Spice, have rebranded very successfully. Old Spice changed from being a 70-year old brand with products only used by your grandfather to a line of body washes, sprays and deodorants that have experienced......
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Whether your company is a start-up, mid-size business or a member of the Fortune
500, it is critical that you have a core messaging document. Consistent and effective
messaging is one of the most important marketing components a company will possess
yet it is also one of the most challenging to create. However, it is important that every
employee is “on message” when representing your company at a trade show, briefing
an analyst, attending a client meeting, producing collateral, or engaging in a myriad of
other marketing related activities....
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