Web Presence


diamonddog Team-analyzing-graph A Few of my Favorite FREE Marketing Tools

Marketing Tools to Make You a Smart Marketer When I started writing this blog, the first thing that came to mind was the song, “My Favorite Things,” that Julie Andrews sang in the movie, The Sound of Music.  I know I am dating myself for a few of my readers.  However, the marketing tools I am going to explore with you are a few of my favorite things that I have used consistently over the last several years.  All these tools have paid versions.  However, they also offer free versions, which are......

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diamonddog hands-typing-on-mcbook-air A Content Calendar Can Help You Make the Most of your Marketing Efforts

Experience Organization and Many Other Benefits with a Content Calendar You have many great content marketing ideas that you would like to execute.  However, it is critical that you carefully plan out your marketing efforts to guarantee that you make the most of your time and budget when creating every piece of content.  A content calendar, which is often called an editorial calendar, will help you do just that.  This written schedule details out not only when or where you plan to publish upcoming content, but also includes other valuable information to......

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A Content Marketing Strategy is Key to Business Success A content marketing strategy is a plan for building an audience by publishing, maintaining, and distributing frequent and consistent content that educates, entertains, and/or inspires.  With a strategy, the content you produce will turn strangers into frequent website visitors.  Ultimately, these visitors will more likely become customers. We have all heard repeatedly that “content is king”, and those companies that have a content marketing strategy are more likely to be successful.  However, not all companies have a documented strategy.  In fact, just 43......

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diamonddog funnel2 Boosting Your Bottom Line with Digital Marketing

Best Practices to Grow Your Online Presence Digital marketing has gained ground over the last several years.  In fact, nine out of 10 B2B buyers stated that online content has had a moderate to major effect on purchasing decisions. With the advent of COVID-19, your company’s digital presence is more important than ever.  Just like 9/11 ushered in a “new normal” so will COVID-19.  These different practices will affect many aspects of business including marketing.  Now is the best time to review your online marketing to determine if a refresh is necessary.......

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diamonddog happy-nurses How to Create Landing Pages that Convert

Seven Best Practices to Boost Your Conversion Rate A landing page is a website page that has been designed for a specific marketing campaign.  Its purpose is to receive and convert traffic.  Landing pages are created for a variety of reasons and below are just a few examples of the actions that can take place on them: Buy a product or service Make a charitable donation Download a piece of collateral such as a white paper or infographic Subscribe to a newsletter Register for an event Request a quote No matter how......

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diamonddog dreamstime_xl_30710311-1 The First Impression of Your Website

First Impressions Matter The first website went live on the world wide web in August 1991.  And, in 28 years the number of websites has grown to over one billion.  This dramatic increase demonstrates that a website has become a key tool for doing business nowadays.  However, not all websites are created equal and some can even negatively impact a business’ credibility and perceived quality, ultimately leading to a loss in revenue.  In today’s fast paced world, it takes only 50 milliseconds or .05 seconds for most visitors to form an opinion......

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