Tag: outsourcing


diamonddog girl-with-credit-card-influencer-marketing Grow Your Business with Influencer Marketing

Looking for a Different Marketing Approach? Try Influencer Marketing Influencer marketing may still be a fresh idea for some businesses.  If you are not familiar with this concept, influencer marketing is defined as a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media.  It identifies individuals who have influence over potential customers, and orients marketing activities around these influencers. Influencer content can be compared to testimonials. Even though Influencer marketing has encountered some negative publicity due to fake followers or influencers acting inappropriately,......

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diamonddog Young-People-Meeting-adobe How to Fulfill Your Marketing Requirements

Exploring the Pros and Cons of Outsourcing vs. In-House Marketing Every business needs marketing.  Without it, growth is evasive.  However, exactly how you fulfill that need varies.  With the unemployment rate reaching historically low levels, hiring new talented marketing personnel may not be so easy.  Recently, a potential client told us that he plans to hire a marketing manager who is going to be responsible for their website, content creation, graphics, social media management, strategic direction, events, and the list continued.  My colleague told him “Let me know when you find that......

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