Tag: youth


diamonddog girl-with-credit-card-influencer-marketing Grow Your Business with Influencer Marketing

Looking for a Different Marketing Approach? Try Influencer Marketing Influencer marketing may still be a fresh idea for some businesses.  If you are not familiar with this concept, influencer marketing is defined as a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media.  It identifies individuals who have influence over potential customers, and orients marketing activities around these influencers. Influencer content can be compared to testimonials. Even though Influencer marketing has encountered some negative publicity due to fake followers or influencers acting inappropriately,......

Continue Reading


diamonddog kids-on-phones Here Comes Generation Z – Is Your Business Ready?

Marketing to Generation Z Are you tired of hearing about marketing to Millennials?  Well, we are too.  They are still a huge force to be reckoned with in the business world, but Generation Z now is starting to enter the workforce and establish buying power.  Gen Z, also known as Digital Natives or Gen Tech, number 61 million in the United States today.  However, according to Bloomberg research, in 2019 they will become the largest generation in the world, comprising approximately 32 percent of the population; therefore, establishing marketing best practices to......

Continue Reading


Font Resize
Contrast