One Message does not Fit All In the United States today there are basically six living generations that have buying power. These various generations have had different life experiences, which...
Exploring the Pros and Cons of Outsourcing vs. In-House Marketing Every business needs marketing. Without it, growth is evasive. However, exactly how you fulfill that need varies. With the unemployment...
Security Must be Part of the Event Planning Process Event security and brand protection may seem like opposite concerns for marketers, but the two are very closely related in today’s...
The Positive Impact of a Mobile App Everything seems to be going mobile. There is a mobile app for just about any type of business or task nowadays. With a mobile app,...
Perfecting the Product Launch Approximately 40 percent of new products launched into the market today do not meet the commercial objectives of the business unit; therefore, categorizing them as failures. ...
Infographics are Key to an Effective Content Marketing Strategy Since the year 2000 infographics have been exploding across the internet as a marketing tool. However, some marketers today question the...
Millennials to Baby Boomers are Enjoying Printed Marketing Materials The Millennial and Baby Boomer generations comprise almost 48% of the U.S. population, with over 75 million plus Millennials, and Baby...
Connect with Customers and Increase Sales with an E-Newsletter The popularity of e-newsletters is on an upswing. Even with social media sites like Facebook and Twitter, email is still the...
A Few Tips to Help You Get the Most out of Your Social Media Efforts There are over 50 million business pages on Facebook, 284 million Twitter accounts, over 600...