Defining the Buyer’s Journey According to HubSpot, the buyer’s journey is the active process buyers go through to become aware of, evaluate, and purchase a new product or service. This process...
Time to Evolve to Opti-Channel Marketing The world of marketing is changing constantly. Historically, CMOs focused on areas such as creative strategy and branding, but as the landscape continues to...
Time to Retool the Marketing Mix One of the key learnings from an introduction to marketing class is the four P’s – product, place, price and promotion. Marketing professor and...
First Impressions Matter The first website went live on the world wide web in August 1991. And, in 28 years the number of websites has grown to over one billion....
Looking for a Different Marketing Approach? Try Influencer Marketing Influencer marketing may still be a fresh idea for some businesses. If you are not familiar with this concept, influencer marketing...
Five Reasons Why Rebranding can be Good Rebranding your business, product or service can be one of the most important yet scary decisions you will make. A rebranding exercise requires...
Marketing to Generation Z Are you tired of hearing about marketing to Millennials? Well, we are too. They are still a huge force to be reckoned with in the business...
Smart Marketers Have the Future in Mind For many, the U.S. economy is humming along. The unemployment rate is 3.7 percent, the lowest in almost 50 years. Manufacturing is returning...
Whether your company is a start-up, mid-size business or a member of the Fortune 500, it is critical that you have a core messaging document. Consistent and effective messaging is one of...
Manufacturing is becoming smarter in many ways, from how machines operate on the shop floor to how marketing reaches target customers. IIOT, or the industrial internet of things, is transforming...