Product Launch

diamonddog hands-typing-on-mcbook-air A Content Calendar Can Help You Make the Most of your Marketing Efforts

Experience Organization and Many Other Benefits with a Content Calendar You have many great content marketing ideas that you would like to execute.  However, it is critical that you carefully plan out your marketing efforts to guarantee that you make the most of your time and budget when creating every piece of content.  A content calendar, which is often called an editorial calendar, will help you do just that.  This written schedule details out not only when or where you plan to publish upcoming content, but also includes other valuable information to......

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diamonddog product-launch-photo Generate Results with Your Next Product Launch

Perfecting the Product Launch Approximately 40 percent of new products launched into the market today do not meet the commercial objectives of the business unit; therefore, categorizing them as failures.  These product failures can be attributed to a variety of causes ranging from incorrect pricing and targeting the wrong market to prolonged product delays and misunderstanding customers’ wants and needs.  However, almost a quarter of product failures are attributed to marketing issues, making a successful product launch very critical. Introducing a product into the marketplace is a mixture of art and science. ......

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