Reputation Marketing

diamonddog woman-with-dog-smiling-in-front-of-computer Google Alerts - A Free Media Monitoring Tool to Keep Marketers in the Know

Get the Latest News on What Matters Most with Google Alerts Google offers an awesome library of free online tools, such as Google Analytics, Gmail, Google Docs, Google Alerts, and many more.  In this blog I am going to focus on Google Alerts, a tool widely used by marketers.  You will learn how this easy to set up and use solution will become invaluable for a variety of reasons. What are Google Alerts? Google Alerts is a free digital marketing tool that monitors the Internet for you based on keywords or keyword......

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diamonddog sticky-notes-with-texts-1 Want to Stand Out? Try Reputation Marketing

Impact Your Brand with Reputation Marketing Your brand is one of your company’s most valuable assets.  However, it can be tarnished very easily, especially in today’s digital review world.  In fact, only 13 percent of consumers will consider doing business with a company that has an online rating of one or two stars.  To combat such public negativity and to build a positive image, reputation marketing has increasingly become the answer. Understanding Reputation Marketing Reputation marketing is a strategy that your company can use to better understand what is being said about......

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