Google AdWords

diamonddog woman-with-dog-smiling-in-front-of-computer Google Alerts - A Free Media Monitoring Tool to Keep Marketers in the Know

Get the Latest News on What Matters Most with Google Alerts Google offers an awesome library of free online tools, such as Google Analytics, Gmail, Google Docs, Google Alerts, and many more.  In this blog I am going to focus on Google Alerts, a tool widely used by marketers.  You will learn how this easy to set up and use solution will become invaluable for a variety of reasons. What are Google Alerts? Google Alerts is a free digital marketing tool that monitors the Internet for you based on keywords or keyword......

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diamonddog ads-logo-lockup Drive Business with Google AdWords

Pointers for a Google AdWords Campaign Have you noticed how much the first page of Google has changed?  Organic listings are no longer the first results.  In February 2016, Google moved all paid results from the sidebar to the middle of your search engine results page.  Now, running a Google AdWords campaign is the only way to truly be the first listing your customers see. Since Google is the #1 search engine in the world, running a Google AdWords campaign can benefit your business greatly.  Depending upon your industry, you may not have to spend much......

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