Tag: blog


diamonddog officemates-looking-at-records Nine Questions to Guide You to an Effective Content Marketing Strategy

A Content Marketing Strategy is Key to Business Success A content marketing strategy is a plan for building an audience by publishing, maintaining, and distributing frequent and consistent content that educates, entertains, and/or inspires.  With a strategy, the content you produce will turn strangers into frequent website visitors.  Ultimately, these visitors will more likely become customers. We have all heard repeatedly that “content is king”, and those companies that have a content marketing strategy are more likely to be successful.  However, not all companies have a documented strategy.  In fact, just 43......

Continue Reading


diamonddog content-marketing-strategy Learn How Content Marketing Impacts Your Bottom Line

Secure Your Industry Leader Spot with Useful Content Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content that attracts and retains target audiences.  It should not be a sales pitch, but it should provide content that truly helps solve issues your prospects and customers are experiencing.  The goal of content marketing is to drive profitable customer action that will impact your business’ bottom line. Where to Start Most likely your company has produced content already.  However, is it the right type of......

Continue Reading


diamonddog blogging Five Reasons Blogging is an Essential Sales Tool for Your Business

Connect with Customers and Grow Your Business with Blogging The terms “blog” or “blogging” are very  popular these days.  But what really is the purpose of a blog, and how can it help increase sales for your business? Blogging can be the modern day equivalent of journaling.  It is a way for companies to offer advice or an individual perspective as a subject matter expert.  Customers are searching the internet and reading blogs as a way to find information that serves their own best interest. But how can blogging help your business? Establishes......

Continue Reading