Content Marketing Strategy


diamonddog Team-analyzing-graph A Few of my Favorite FREE Marketing Tools

Marketing Tools to Make You a Smart Marketer When I started writing this blog, the first thing that came to mind was the song, “My Favorite Things,” that Julie Andrews sang in the movie, The Sound of Music.  I know I am dating myself for a few of my readers.  However, the marketing tools I am going to explore with you are a few of my favorite things that I have used consistently over the last several years.  All these tools have paid versions.  However, they also offer free versions, which are......

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diamonddog hands-typing-on-mcbook-air A Content Calendar Can Help You Make the Most of your Marketing Efforts

Experience Organization and Many Other Benefits with a Content Calendar You have many great content marketing ideas that you would like to execute.  However, it is critical that you carefully plan out your marketing efforts to guarantee that you make the most of your time and budget when creating every piece of content.  A content calendar, which is often called an editorial calendar, will help you do just that.  This written schedule details out not only when or where you plan to publish upcoming content, but also includes other valuable information to......

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diamonddog officemates-looking-at-records Nine Questions to Guide You to an Effective Content Marketing Strategy

A Content Marketing Strategy is Key to Business Success A content marketing strategy is a plan for building an audience by publishing, maintaining, and distributing frequent and consistent content that educates, entertains, and/or inspires.  With a strategy, the content you produce will turn strangers into frequent website visitors.  Ultimately, these visitors will more likely become customers. We have all heard repeatedly that “content is king”, and those companies that have a content marketing strategy are more likely to be successful.  However, not all companies have a documented strategy.  In fact, just 43......

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