Fundamentals to Consider when Creating a Logo that Best Fits Your Brand The diamonddog team has designed its fair share of client logos over the last ten years. We often find it is one of the more challenging marketing deliverables to get just right, sometimes even more so than creating a lengthy white paper or a visually appealing and detailed infographic. A logo is a critical component of your brand identity and with an average lifespan of ten years it warrants much thought and consideration. Five Reasons to Prioritize Your Logo There......
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Seven Easy Steps for Producing High-Converting Content You have probably heard the phrase, “content is king.” However, when I present my content marketing workshop, I tell attendees that quality content is king. This quality content should not only be original and engaging, but also high-converting. High-converting content is created with your prospects in mind. In this blog, discover the steps to producing high-converting content that will help to turn your prospects into revenue generating customers. Seven Steps for High-Converting Content Success Writing high-converting content has changed over the last 10 years; therefore,......
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A Content Marketing Strategy is Key to Business Success A content marketing strategy is a plan for building an audience by publishing, maintaining, and distributing frequent and consistent content that educates, entertains, and/or inspires. With a strategy, the content you produce will turn strangers into frequent website visitors. Ultimately, these visitors will more likely become customers. We have all heard repeatedly that “content is king”, and those companies that have a content marketing strategy are more likely to be successful. However, not all companies have a documented strategy. In fact, just 43......
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Secure Your Industry Leader Spot with Useful Content Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content that attracts and retains target audiences. It should not be a sales pitch, but it should provide content that truly helps solve issues your prospects and customers are experiencing. The goal of content marketing is to drive profitable customer action that will impact your business’ bottom line. Where to Start Most likely your company has produced content already. However, is it the right type of......
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Infographics are Key to an Effective Content Marketing Strategy Since the year 2000 infographics have been exploding across the internet as a marketing tool. However, some marketers today question the relevancy of infographics. If created properly, an infographic still can stand out and be a key element of your company’s content marketing strategy. In the Content Marketing Institute’s 2017 Content Marketing Playbook it is listed as a winning tactic. According to their 2016 study, the B2B content marketing effectiveness rating for infographics rose more in one year than any other tactic. It jumped......
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