Learn How Timing Matters for an Effective Email Campaign An email campaign may seem to be an outdated form of marketing to you. On the contrary, even in 2022 it is still one of the most effective tools in any marketing team’s plan. It can lead to new lifelong customers and help to grow your bottom line. B2B marketers as well as B2C industries still embrace email marketing. Fifty-nine percent of B2B marketers claim email is their most effective revenue generation channel. Email campaigns boast a 3,800 percent ROI, which make them......
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Marketing Strategies Imperative for Growing Your Millennial Customer Base The Millennial generation can be defined in many ways. They are people born between the early 1980s and 2000. They represent nearly one-fourth of the total U.S. population at 80 million strong. They have a cumulative annual buying power of $200 billion. No matter how you define this young consumer group, one thing is certain, it is imperative that your business tap into it. However, gaining the attention of this lucrative population may require a bit of a strategic marketing shift. Below are......
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Millennials to Baby Boomers are Enjoying Printed Marketing Materials The Millennial and Baby Boomer generations comprise almost 48% of the U.S. population, with over 75 million plus Millennials, and Baby Boomers just shy of the 75 million mark. These two powerful generations seem very different, and companies often market to them in polar opposite ways. Since Millennials are the first generation to grow up with technology, it is often thought that they ignore printed materials and only look to social media and online advertising. They do not read direct mail pieces or......
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